Ads that bring calls.
Google and Meta campaigns aimed at the jobs you want, in the towns you serve.
- Budget set with you, not for you
- Changes explained in plain words
Marketing department for home-service pros
Hire a marketing department. Get a manager.
Ads, social, email, SEO, your Google profile and lead follow-up. Run on leading AI, managed by a real person who learns your business and picks up the phone.
Month to monthNothing goes out without your OKA person you can call
AdsGoogle + Meta, tuned weekly
Google profilePosts, photos, review replies
Email + socialFrom your real jobs
Follow-upEvery missed call gets a text
Example
DB
Devin · BXTDYour marketing manager
TUE 7:02 AM
Hail went through the west side last night. I drafted a storm-check post and a local ad for those zip codes.
Storm check this week · Free roof inspection
Post + ad · 3 zip codes
Looks good. Send it.
Where we run your marketing
Google Search Maps Business Profile Facebook Instagram Email Run on leading AI modelsWhat we run
Every channel. One manager who knows your business.
A profile that ranks.
Your Google Business Profile kept fresh so you show up in the map pack.
- Weekly posts and job photos
- Every review answered
Socials that look like you.
Facebook and Instagram posts made from your real jobs, crew and customers.
- Your photos, edited and captioned
- Posted on a schedule you approve
Emails people open.
Seasonal offers and check-ins to past customers, so they call you again.
- Written in your voice
- Sent when your trade gets busy
Pages that get found.
Service and town pages that show up on Google and in AI answers.
- One page per real service
- Written for your customers first
Follow-up that books jobs.
Missed calls get a text back and new leads get a reply, while you're on a roof.
- Texts and reminders set up for you
- Booked jobs land on your calendar
How hiring BXTD works
Five steps. The first one is a conversation.
-
You + Devin · 30 minutes
A call, not a sign-up
We talk through your business, your town and what a good month looks like. No software to set up, no website to paste in.
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BXTD · week 1
An audit and a plan
What's broken, what to fix first and which channels are worth your money. You get it in plain words.
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BXTD · weeks 1–2
We build it
Your Google profile, ads, follow-up texts, email and content, set up and connected to each other.
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BXTD runs it · you approve
We run it, with you in the loop
Leading AI drafts the work; we check it, then send it to your phone. Approve, change or call.
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Every month
A real check-in
Results, what we changed and what's next, on a call with the person running your marketing.
What it feels like
Your manager doesn't wait to be asked. You get a text before you think to ask.
DBDevin · Tue 7:02 AM
ExampleHail went through the west side last night. I drafted a storm-check post and a small local ad for those zip codes. Want them live by noon?
DBDevin · Wed 8:40 AM
ExampleTwo 5-star reviews came in overnight. I replied to both and turned the best one into this week's post. Good to go?
DBDevin · Thu 3:15 PM
ExampleYour repair ad is bringing calls for less than the replacement ad. I'd move part of the budget over for two weeks. OK?
DBDevin · Sat 6:20 PM
ExampleThree calls came in while you were on a job today. Each got a text back, and one booked an estimate for Tuesday. It's on your calendar.
✓ Done
DBDevin · Mon 10:05 AM
ExampleFirst cold snap is Thursday. I wrote a short email to past customers about getting on the schedule before it hits. Send Wednesday morning?
DBDevin · Fri 1:30 PM
ExamplePeople near you are searching for gutter cleaning and you have no page for it. I wrote one. Want to read it before it goes up?
These are examples of the kind of messages you'd get, not real client messages.
Software can write the post. It can't sit across from you and learn why your customers pick you. That's the job.
Who you're hiring
A person runs your account. The AI just makes him fast.
BXTD Solutions was built to give local service businesses the marketing systems big companies use, with someone in charge who knows their name. When you hire BXTD, Devin plans your marketing with you and answers for how it goes.
- A direct line, not a ticket queue
- A plan built around your town and crew
- Approvals by text, on your schedule
- A monthly check-in on a real call
“The same marketing systems big companies use, without the guesswork or the long contracts.”Devin Beckstead, founder
Who we work with
Built for the trades. Roofing first.
We know how home-service customers search, compare and call. Pick your trade to see how we'd run it.
Your options
The speed of AI. The attention of a person.
| Compare | AI tool you sign up for | Traditional agency | BXTD |
|---|---|---|---|
| Who knows your business | Whatever your website says | An account rep, often rotated | Devin, from the first call on |
| Speed | Instant | Weeks | Days, because AI does the drafting |
| Strategy | Generic best practice | A quarterly slide deck | Planned with you, checked monthly |
| When something's off | A help-center article | A ticket | A text or a call back |
| Who does the work | You, approving everything alone | Their team | Us, with your OK |
| Contract | Monthly | Often 6 to 12 months | Month to month |
Pricing
Start small or hire the whole department.
Google profile
$297 / month
The fastest way to more calls from Google Maps, run for you.
- Weekly posts from your job photos
- Every review answered
- Monthly report in plain words
- Month to month, no setup fee
Your marketing department
Quoted after your call
Every channel, planned around your business and run by your manager. Ad budget is separate and set with you.
- Everything in Google profile
- Google and Meta ads
- Social posts, email and SEO pages
- Missed-call text-back and lead follow-up
- A monthly strategy call and a direct line
Is this just AI?
No. AI does the heavy lifting: first drafts, reports and testing. A person owns your account, decides what goes out and answers when you call.
What do I actually have to do each week?
Answer a few texts and approve or change what we send. Most weeks that takes a few minutes.
Will anything go out without me seeing it?
Not unless you tell us it can. You decide what needs your OK, and you can change that any time.
How fast does anything go live?
The plan from your audit sets the dates. Most of the setup happens in the first two weeks.
Do you work with my trade?
We started with roofing and also work with HVAC, plumbing, landscaping, concrete, painting, pools and decks, and property maintenance. If yours isn't listed, call and ask.
Can I cancel?
Yes. We work month to month.
Book a call
Your first planning call is on us.
Tell us a little about your business. Devin will call you to set up a time.